Undergraduate

BA(Hons) Digital Content Creation

  • Duration

    3 years

  • Cost

    £9,275 p.a.

  • Course code

    W212

  • Institution code

    H18

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Navigate the evolving digital landscape and gain in-demands skills. Become an adaptable creative who can lead with big ideas and help define the future of the field.

Overview


Spark your curiosity by embracing an art school ethos that encourages brave, inventive projects and inventive approaches to the digital cultural landscape. Become industry-ready by exploring and then specialising in a wide range of in-demand skills. Over your three years at HCA, you will develop the ability to take on ambitious projects and create transformative content for your community and clients.

You will be given plenty of opportunity, as part of your modules, to engage in collaborative projects and workshops with students from other disciplines, tackle live industry briefs, and foster a rich, creative community within our state-of-the-art digital skills centre. 

Students benefit from one-on-one mentorship and high contact hours. You will receive personalised guidance from experienced professionals, ensuring your unique creative ambitions are nurtured

What our students do..

Make your mark


Digital Content Creation is in high demand, with both freelance and in-house content creators playing a crucial role in helping brands connect with their audiences. Globally, the digital content creation market was valued at $30.34 billion in 2023. In the UK alone, digital advertising spend reached £29.6 billion in 2023. The global market is poised for continued growth, driven by technological advancements in AI and virtual production that are unlocking new possibilities in the field. The landscape is constantly evolving, and we therefore focus on adaptability, while also keeping the ethics of high impact content a key priority, preparing you to truly make your mark in this ever-growing industry.

What you will learn

Hit the ground running!

Develop and consolidate the skills necessary to tackle professional briefs through a series of varied and exciting projects, many of which are live. Gain a broad understanding of the current digital content creation landscape and cultural context, and learn how your work can make an impact.

Begin to specialise your practice

Choosing how to approach your work and creating content tailored to your interests and ambitions. You will deepen your understanding of audiences and how to engage with them, whilst also exploring the possibilities of emerging technologies and formats, looking ahead to the future of the field.

Making connections

Make industry connections and undertake a major project driven by your specific aims. Graduate with a personal portfolio of dynamic work that expresses your values, skills, and ambitions to potential clients and employers.

Meet the course leader

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Meet the team

Feed your imagination


The scope of a degree in Digital Content Design is only as limited as you make it. You will learn and grow with current practices to create visual art and content that has a real world impact. A day at HCA could involve anything from publishing a Spotify canvas for an emerging artist, or harnessing AI to create interactive web content. The possibilities are endless and we will embrace being guided by the latest advances in technology. 

Teaching, learning and assessment

You will learn through a wide variety of creative projects, developing digital content for real live briefs and engaging in exciting personal ventures.

Our teaching methods include workshops, seminars, lectures, masterclasses, guest talks, and one-on-one mentorship. With high contact time with tutors and access to knowledgeable technicians, you’ll receive exceptional guidance and support.

You will engage in an academic approach to your practice, offering new critical perspectives and exploring how content creation functions in contemporary culture. A research-informed practice will help you explore your creative potential in greater depth.

The study structure combines directed and self-directed learning, allowing you to explore and experiment, ensuring you gain both structured knowledge and the freedom to develop your unique creative voice.

This course will immerse you in live projects from real clients right from the start. You will tackle a wide range of dynamic briefs on local, national, and international scales. These collaborations will allow you to see your work in action, gain valuable client feedback, and refine your professional skills.

Ethical practice in content creation is a key focus. You'll collaborate with charities and community interest groups, offering valuable work experience and a chance to make a positive impact on the world around you.

You’ll benefit from talks and masterclasses by leading content creators and industry professionals. These experts will provide insights and guidance, helping to bridge the gap between study and employment. Graduating from this course opens a wide range of employment possibilities, whether freelance or in-house, helping your studies seamlessly transition into your career. 

Stats and figures

92.05

In the 2023/2024 NSS Survey HCA students rated the teaching on their course at 92.05. This is significantly higher than the sector average and something we aim to continuously improve on. 

NSS 2024

Employability

Globally, the digital content creation market was valued at $30.34 billion in 2023. In the UK alone, digital advertising spend reached £29.6 billion in 2023.   
 

Contact hours

At HCA we pride ourselves on a personal approach to education, meaning our contact hours with tutors are a priority. In your first year, you will have 3 out of 5 days per week timetabled or sessions with tutors, and the other 2 for independent development. Our staff are also available outside of these scheduled sessions to help and guide.

Applying to HCA

  • Minimum age 18.
  • UCAS Points: For anyone applying for September 2025 entry and beyond, we are looking for applicants who have achieved at or beyond 96 – 112 UCAS Tariff Points. 

    However, whilst qualifications are important, our offers are not solely based on academic results. We may make offers based on other evidence of talent and suitability for the course –  for more details about UCAS Tariffs please see tariff explanation and advice on the UCAS website

  • Mature students: Applications from mature students with relevant experience will also be considered.
  • Recognition of Prior Learning Opportunities: the college welcomes applications from students with prior learning and/or previous experience. Further details on eligibility can be found on page 15 of our Admissions Policy.
  • Applicants whose first language is not English – proof of IELTS overall score of 6.0 with a minimum of 5.5 in all sections (reading, writing, listening & speaking) is required.

If you are unsure or have any questions, please contact us at registry@hca.ac.uk and we can offer further advice on HCA and the UWTSD awarding body requirements.

You can apply to HCA by making us one of your options on your UCAS application. In some cases, such as with current students and student transfers, we also accept direct applications. 

We receive a high number of application all our subject areas so we recommend that you make your application as early as possible.

You can find out out everything you need about the application process using the link below. If you have any questions, just email registry@hca.ac.uk

As soon as you apply, our Registry team will be in touch to let you know they have received your application. At this point they will also send out information on portfolios or auditions.

Portfolios and auditions are a chance for you to showcase yourself in a different way. They give us an idea of what excites you about the subject, and what you might want to explore further on the course. 

We will send out guidance on how to submit your portfolio, or book and audition date, and if you have any questions you will always be able to reach out to us for assistance or clarification.

After submitting your portfolio online, your work will be reviewed by a course lead, and you will receive personal feedback alongside your offer.

Studying is an investment in yourself, and in your future. It’s important to understand the financial support that is available to you, and to be clear about any fees or funding associated with the course you want to study.

Follow the link below to visit our Fees and Funding pages. These pages are designed to help you plan for your future, so you can start your course with confidence in your financial situation.

Everyone’s personal circumstances are different. If you can’t find the information you need, our Student Finance team can offer additional advice.

Top-ups are when you start a degree somewhere else, but transfer to HCA to start either your second or third year.

There are a number of reason why students transfer to HCA, but often it is because their experience didn't live up to what they expected at other universities.

We get a high number of students transferring to HCA, and can almost always accommodate students providing they meet our standard entry requirements.

You may also be asked to provide your transcript from your previous university. 

If you have questions about applying to join as a top-up student, you can find more information at the bottom of this page, or you can email any specific questions to registry@hca.ac.uk.

Our Academic Mentoring Team support Disability Students' Allowance (DSA) students to succeed as well as providing some study skills support for non DSA students with their work - for example writing extended essays in their final year, for those who take the essay option.

The team also support students to apply for DSA where appropriate.

Staff student using Macs

Our Wellbeing Team support students to thrive regardless of events outside their academic studies. 

Our support package includes training sessions, information and one to one personal support with low level issues right up to more challenging events and issues. 

In addition, you will have access to 24-hour helpline for out of hours support.

Tutors will support you to develop and succeed academically, but they are also the first point of contact for wider issues as they work closely with you.

Careers guidance is built into everything you do on your course but we also have a specialist careers advisor to support you with what happens after your course.

Workshop and Technical Staff support with the development of skills and the production of work outside of your taught hours.

Our Registry provide support with any enrolment queries, the application process, academic regulations, and exceptional circumstances.

Our Finance team can help you manage your student finance, support you with questions around a maintenance loan and Disability Students' Allowance (DSA).

They are available to you to answer any questions around your finances including estrangements, independent students, student finance rules, bursaries cash, progression, hardship, emergency loans.

The Library team aid with research skills, and sourcing resources.

The Events and Student Engagement Officer will be your first point of contact for support with student life, community and helping student realise extra curricular activities.

We also have very active Student Unions and a Student Council that you can join - or talk to as your representatives.

More information

Your degree

All undergraduate degrees at HCA are validated by University of Wales Trinity St David.

You can view a detailed breakdown of the course content in the Key Information Document.

This can be downloaded below.

How to apply

Everything you need to know about applying to HCA - and starting the next stage of your journey as an artist

Apply now

Book an open day

Chat to students. Tour the campus. Drop in on some free workshops. Our Open Days are a great way to get a feel for what makes HCA special.

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